Complaint Handling: Customers’ first impressions
In this article, we take the customer’s perspective on online returns and complaint handling procedures from three companies in one industry.
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Søren Pommer is the founder and CEO of Gluu. Before starting Gluu in 2011, he led global digital projects at Philips and served as COO of a digital agency, where he experienced the challenge of making process management practical and engaging.
Drawing on this background, Søren built Gluu to help organizations turn process complexity into clear, actionable ways of working. Today, teams in nearly 60 countries use Gluu to coordinate and improve processes end to end. He continues to advocate for more human-centered approaches to process excellence that empower employees rather than constrain them.
In this article, we take the customer’s perspective on online returns and complaint handling procedures from three companies in one industry.
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