PEOPLE-FRIENDLY BPM – THE FOUNDATION YOUR AI STANDS ON
The best* BPM platform for processes humans and AI actually follow
Gluu makes it easy to turn what’s in people’s heads into one shared, governed and always-current way of working – the standard your colleagues follow, and the trusted foundation your AI agents run on.
Free 30-day trial. No credit card required. From €24 / year – less than a drawing tool.
* based on user reviews in Capterra and G2.
Three jobs · one tool
Capture what people know, keep it current, and make it the way work gets done – for people and AI alike.
By making process work easy and engaging, Gluu connects people, tools, and processes – creating a continuous loop of collaboration and improvement.
Understand your work with:
- AI-powered process mapping for clear visibility.
- Built-in work instructions for consistency.
- Integrated communications to avoid confusion.
Gluu brings everything together to drive clarity and alignment across your team.
Orchestrate your work with:
- Integrated task management to guide real work
- Run processes as cases to ensure E2E processes flow.
- Manage recurring projects from your standard.
Coordinate teams and tasks effortlessly while keeping everything aligned and moving forward.
Improve your work with:
- Competency management tools to ensure the right skills are in place.
- Manage improvement ideas in a closed-loop flow.
- Business architecture features to structure and scale improvements.
Drive continuous improvement with the clarity and tools needed to make change stick.
Old way vs. Gluu way
Two stances Gluu rejects.
One it builds on.
Unlike classic BPM tools that served a small expert audience. Unlike AI deployed without a process foundation. Gluu is built for the people accountable for how work actually gets done – and it’s the governed foundation their AI runs on. When the process is trusted, AI is reliable and auditable. When it isn’t, agents scale the chaos.
| What | Classic BPM & AI without process | Gluu |
|---|---|---|
| Audience |  Everyone in the organisation | |
| Source of truth | Live, owned and versioned | |
| Engages workers | By design – engagement is the product | |
| Feeds AI agents | Push-to-AI built in (goal, owner, fallback) | |
| Audit trail | Automatic, attributed, time-stamped | |
| Failure modes | Caught, escalated, learned from |
In their words
What our customers say.
The adoption we can prove today is what makes your AI trustworthy tomorrow.
“We’re no longer guessing at how our business works. With Gluu, we gained the clarity we needed to give our business ‘super powers’.”
Lars Elsborg
CEO · Sport24 · Retail · 1,500 employees
Independently recognised
Trust isn’t a tagline.
It’s a record.
3×
Gartner Rep. Vendor
BPM Market Guide 2023, 2024, 2025.
GDPR
DPA on file
Standard contract clauses available on request.
ISO
27001 based ISMS
Audited security management.
EU
Hosting
Amsterdam & Dublin data centres.
20+
Customer stories
Sport24, UKA Group, and counting.
100+
GluuTube videos
Captioned, transcribed, searchable.
150+
Articles published
Expert content across 19 categories.
MS
Partner certified
Microsoft 365 · Teams · Business Central.
From the people who use Gluu every day
G2 · 2026
Users Love Us
4.4 / 5 across 20+ verified reviews
Capterra · 2026
Best Ease of Use
Top-rated in BPM ease-of-use category
Pick the outcome
Where are you in your tool selection process?
We have collected relevant articles, guides and tools for every step of your organisation’s software selection process.
Select what is relevant to you below…
We’re just getting started with looking at our ways of working and finding common standards.
We’re looking to understand our BPM needs and the tools we need to support our work.
We know our requirements and are researching BPM approaches and solutions.
We’re about to make a decision, but have specific questions about Gluu as a tool.
Try Gluu for free
Free 30-day trial. No credit card required.
Start from €24 / year.
Book an intro
Our expert will help you to assess if Gluu
can solve your process problems.
or call Sales 
+45 7230 2070