CASE STUDY
How Bülow Management closed the process consulting implementation gap with Gluu
Bülow Management A/S is a Danish management consultancy that helps companies build effective coherence between strategy, management, employees, processes, and results. For consultancies like Bülow, process consulting implementation is the hardest part of the job — not the design, but making sure the changes actually stick once the project ends. Gluu is the platform that closes that gap.
For years, Bülow faced a challenge that every management consultant will recognise. After completing thorough process mapping engagements with clients — particularly in the construction industry — the resulting processes tended to stay on paper. Detailed flowcharts were produced, staff were motivated, and then the project ended. Back at the workplace, implementation depended on manual follow-through and paper documents, and the good work rarely made it into daily operations.
Gluu changed this. By using the platform throughout each consulting engagement, Bülow now ensures that every workflow, instruction, and best practice developed during a project is directly embedded in client operations. Employees access tasks and process steps through the Gluu Execute app on their smartphones and tablets — on site, in real time, with no paper in sight.
The business impact has been significant. Bülow has increased its turnover from process improvement work, extended its services to smaller businesses previously priced out of consulting engagements, and seen its clients recommend the approach to others in their industry. The shift has also changed how the firm hires — today, Bülow looks for system consultants with financial or IT backgrounds, a direct reflection of how digitally embedded process work has transformed the nature of consulting itself.
“Since Gluu is so accessible, visualisable and cheap, we now find that even very small businesses are well-founded to process mapping. And last but not least, we find that our customers recommend others in the industry to make use of Gluu and of our process consultancy.”
Jan Wittrup
CEO, Bülow Management A/S
Turnover
Process improvement revenue increased after adopting Gluu.
Gluu made delivery faster and more affordable, opening work to both smaller businesses and larger scopes than before.
Client reach
Smaller businesses became viable clients for the first time.
Previously priced out of process mapping engagements.
Referrals
Construction industry clients refer others to Bülow’s process approach.
Jan Wittrup identifies referrals as “the best indicator” of real impact.
How Bülow solved the process consulting implementation gap
The challenge Bülow Management consulting faced is one that anyone in process improvement work will recognise. After weeks of workshops, interviews, and careful process mapping, the client’s team leaves feeling aligned and motivated. Then the project ends. And the processes stay on the wall.
Jan Wittrup, CEO of Bülow Management A/S, describes it directly: “We found that once we had completed a thorough process mapping phase, it created a deep insight into how work should be done. It also made the company’s staff very motivated to work on new processes. But the new processes remained an abstraction. The new processes ended up as beautiful flowcharts out in the offices on the construction site, and then nothing more happened since it all had to be implemented manually and in the form of paper documents.”
Bülow’s clients in the construction industry were particularly exposed. The industry operates under severe price pressure — a few projects gone wrong can materially affect a company’s annual results. Process consistency is not a nice-to-have; it directly affects financial performance. When Bülow discovered Gluu, the decision was straightforward.
How Bülow uses Gluu
Today, Bülow integrates Gluu throughout each consulting engagement. During process mapping workshops, the team works directly in the platform, building out workflows, assigning role owners, and creating a management overview in real time. When the engagement ends, the work doesn’t go home with the consultants — it stays at the client’s workplace, accessible to everyone who needs it.
Employees use the Gluu Execute app on smartphones and tablets. For construction site workers, this means checking off process steps on a device rather than hunting for a paper document. Jan Wittrup explains: “By having the processes on iPads, tablets, and smartphones, employees find it easier to work in accordance with the company’s standard. It is highly effective and I have only met the natural change-related educational barriers to put it into use. It is very easy for the company as it is dynamic, simple, and accessible to ensure that all processes are followed to the letter.”
Delivering process consulting implementation that holds after the project ends requires a platform that is accessible, executable, and easy to maintain at the client’s level. If you want to see how that works in practice, Gluu’s free trial is a good starting point.
Gluu free 30-day trial. No credit card required. Start from €24 / year.
A practice that grew — and changed — because of Gluu
The effect on Bülow’s business model has been real — and, in one respect, double-edged. Because Gluu makes process mapping considerably faster, the same work now costs the client less. Bülow acknowledges this directly. However, the faster pace has opened new markets. Smaller businesses, which previously couldn’t justify the cost of a full process consulting engagement, are now viable clients for the work. Larger companies, meanwhile, are mapping far more processes than before, because it has become manageable and executable rather than a lengthy, expensive exercise.
Most tellingly, clients are recommending the approach to other companies in their industry. Jan Wittrup identifies this as the clearest signal that the combination of Bülow Management consulting and Gluu is delivering real, lasting value — not just documented value.
Gluu has also changed what Bülow looks for when hiring. Historically, the firm recruited strategy and management consultants. Now, with process work going digital, a new profile is needed. As Jan Wittrup puts it: “We are now looking for system consultants — preferably with a financial or IT background that can complement our strategic competences.” Work that once meant transcribing interviews at home is now done directly at the client’s workplace, making the role more knowledge-intensive and operationally grounded.
The broader vision is the one Jan Wittrup has always held. For Bülow, consultants who use Gluu can deliver what he calls “the total package”: “Companies should be seen as a whole, where competences, culture, and management are linked to the processes. With a tool like Gluu, it is now much easier for me to deliver the total package into the companies. And it has become much more accessible and affordable for the customer at all levels to work with and integrate the processes into daily work.”
In brief
Bülow Management faced a persistent challenge: after thorough process mapping engagements, the new processes rarely made it into daily practice. Detailed flowcharts were produced, clients left workshops feeling motivated, but back at the workplace, implementation relied on manual follow-through and paper documents — and the changes rarely stuck.
When Bülow encountered Gluu’s process platform, it offered a direct answer to the implementation gap. Gluu made it possible to embed processes directly into client operations rather than leaving them as documentation, ensuring that best practices were followed on the job rather than stored in a folder.
Bülow integrates Gluu throughout each consulting engagement. The team builds workflows and role assignments directly in the platform during workshops, so the work stays at the client’s site when the project ends. Employees access tasks and instructions through the Gluu Execute app on smartphones and tablets — including on construction sites, where processes can be checked off in real time.
Bülow has increased its turnover from process improvement work and expanded its client base to include smaller businesses that were previously priced out of consulting engagements. Clients have also begun recommending the Bülow and Gluu approach to others in their industries — which Jan Wittrup, CEO, identifies as the strongest indicator of real impact.
Gluu is particularly well suited to consultants whose work involves process design, value chain mapping, or helping clients build operational standards. For Bülow, the platform bridges the gap between process design and daily execution — making consulting outcomes stick after the project ends, rather than staying on paper.