Construction process consulting with Gluu: how Refine Consulting standardises Danish contractors

The process challenge in Danish construction

The Danish construction industry is undergoing a profound shift. New sustainability standards, regulatory changes, and growing project complexity are changing what it means to run a competitive firm — whether you are a large contractor managing many concurrent projects or a medium-sized firm taking on more demanding work than before.

The challenge Refine Consulting encounters most often is not strategic uncertainty. It is standardisation. Many construction firms grew from smaller craft businesses — organisations where shared informal knowledge worked fine when everyone knew everyone and projects were manageable in scale. As those firms grow, and as the complexity and cost of projects increases, that informal foundation becomes a risk factor. The same avoidable mistakes recur. Delivery timelines slip. Risk exposure is higher on every project than it needs to be.

“We needed a standardised approach to the core deliveries within the industry,” explains Rasmus Steen Malmstrøm, Direktør at Refine Consulting. “This approach would enable us to prevent expensive mistakes, ensure timely deliveries, and vastly reduce the risk exposure from each building project.”

That is where Refine Consulting’s work begins — not with technology, but with the question of how core processes should actually work. The firm maps how delivery steps happen in practice, defines the standard they should follow, and then helps clients implement and maintain those standards across the organisation.

Why Refine Consulting chose Gluu

Process documentation without a supporting platform rarely survives contact with everyday operations. Documents get updated in one system and forgotten in another. New employees cannot find the right version. Knowledge that looks formal on paper stays informal in practice. Refine Consulting needed a platform that could hold process knowledge in a way employees would actually use — and that could grow with each client’s digital capability over time.

They chose Gluu. “Gluu became our technology partner,” says Malmstrøm, “offering our clients the opportunity to embrace digital transformation at their own pace, ensuring that the digitalisation process provided value from the start.”

The pace dimension matters significantly in construction. Firms vary widely in digital maturity — from companies coordinating most work informally to organisations already running ERP systems and wanting to connect process documentation to operational data in real time. Gluu accommodates both ends of that range, so Refine Consulting can bring the same approach to clients at very different starting points.

Having the right platform to document, assign ownership, and maintain your core processes makes every step of that standardisation work faster and more durable. If you want to see how that works in practice, Gluu’s free trial is a practical place to start.

Construction process consulting in practice: how clients use Gluu

Refine Consulting’s clients use Gluu primarily in two ways.

First, to standardise core delivery processes. Construction projects involve multiple handoffs — between planning, procurement, on-site execution, and client sign-off. Each handoff is a potential failure point. With Gluu, Refine Consulting maps those handoffs, assigns process ownership, and makes the standard approach visible to the people doing the work. Not as a document filed somewhere, but as accessible work instructions tied to the role and the step. Consequently, when a project team changes or a new employee joins, the knowledge does not disappear with the previous person.

Second, to connect process knowledge to the core business systems already in use. Gluu integrates with ERP and CRM platforms, which means the process layer and the operational data layer no longer exist separately. “Gluu’s dedication to integrating with core systems such as ERP and CRM has elevated our clients’ digital maturity,” notes Malmstrøm.

“Gluu has become the central system that harmonises knowledge and data within our clients’ organisations.”

Rasmus Steen Malmstrøm

What construction companies gain

The outcomes Refine Consulting’s clients experience concentrate around three areas.

Fewer costly project mistakes. When the standard approach to key delivery steps is documented, owned, and accessible, the informal variation that creates project risk decreases. Decisions get made consistently across projects, and when something does go wrong, there is a clear process baseline to return to.

Digital maturity that builds incrementally. Rather than a single large-scale transformation, clients gain capability step by step. Each process they document and embed in Gluu raises their overall digital maturity level. Gluu’s continuous development of features supporting agile project models, documentation, and process management means the platform evolves as the organisation’s capabilities grow. “Our collaboration with Gluu has been pivotal,” says Malmstrøm. “We’ve witnessed continuous development in features that support agile processes and enhance documentation. This has allowed our clients to realise their digital potential as their maturity evolves.”

End-user adoption that makes the difference. Most process initiatives fail not because the process design is wrong but because employees do not use the documentation. Gluu’s interface is designed around the people doing the work, not just the people managing the system. “What sets Gluu apart is its relentless focus on end-user adoption,” notes Malmstrøm. “Its intuitive interface empowers our clients’ employees to access the right work instructions effortlessly, enhancing productivity and reducing errors.”

In brief