Case Study: Sport 24 Enhances Business Agility and Process Clarity with Gluu
Sport 24, Denmark’s largest sports retail chain, found itself at a critical juncture. With over 1,500 employees and an annual turnover of 1.5 billion DKK, the company faced the dual challenge of upgrading their legacy ERP system while maintaining operational stability. Past attempts to migrate to a new ERP, Microsoft Dynamics Business Central, had failed due to a lack of clarity in their processes.
Determined to break the cycle, Sport 24 turned to Gluu’s business process management (BPM) system to build the solid foundation needed for success.
The result? A seamless ERP migration, a stronger organization, and newfound readiness for growth.
Challenge: Failed ERP Migration and Undefined Processes
Like many businesses reliant on aging systems, Sport 24 was running into increasing difficulties. Their existing ERP system, a patchwork of outdated tools, stifled innovation and made everyday operations unnecessarily complex.
“We were constrained by technology rather than supported by it,” said CEO Lars Elsborg. Previous efforts to transition to Dynamics Business Central had failed—not because of the technology, but because Sport 24 lacked a clear understanding of their own processes. Without defined workflows, their ERP system couldn’t meet their needs.
Solution: Gluu’s Process-First Approach
Recognizing that a successful ERP migration depended on process clarity, Sport 24 partnered with Gluu. Unlike traditional BPM systems, Gluu’s user-friendly platform empowered employees across the organization—not just technical super-users—to map, document, and optimize processes.
Over a two-month period, 25 employees used Gluu to map 1,000 activities across 100 business-critical processes impacted by the ERP migration. This exercise revealed inefficiencies, uncovered blind spots, and fostered collaboration between teams.
“It might seem obvious to document processes in a modern company, but it’s not a given,” Elsborg explained. “Gluu helped us understand our business at a granular level, which was critical for tailoring the ERP system to our needs.”
Results: A Successful ERP Migration and Beyond
With Gluu providing the clarity and structure they previously lacked, Sport 24 successfully migrated to Microsoft Dynamics Business Central—a feat that had previously eluded them. The benefits of Gluu’s process-first approach extended far beyond the implementation phase:
- Process: Clarity and Optimization: Sport 24 gained a detailed understanding of how their business operates, enabling them to streamline workflows and align teams.
- ERP Success: With clearly defined processes in place, Dynamics Business Central became a powerful tool, fully tailored to support Sport 24’s operations.
- Scalability: The organization is now poised to expand into three new international markets in 2025, supported by a modern ERP system and a foundation of robust processes.
- Cultural Transformation: Gluu’s collaborative approach broke down silos, fostered innovation, and encouraged a culture of continuous improvement.
“Today, we use our digital platform to anchor and optimize processes throughout the organization,” said Elsborg. “It’s made us a better company, and the ERP system is now supporting us instead of holding us back.”
Conclusion: Sport 24’s journey underscores a critical lesson: ERP migrations don’t start with technology—they start with understanding your business. With Gluu, Sport 24 turned a potential roadblock into an opportunity for transformation.
“Gluu paved the way for our success,” Elsborg reflected. “We’re no longer guessing at how our business works. Now, we’re using our processes and technology as a launch pad for growth. With Gluu, we gained the clarity we needed to give our business superpowers.”