Business Process Management Glossary

What is DMADV?

DMADV (Define, Measure, Analyze, Design, Verify)

Discover the structured Six Sigma methodology known as DMADV, an acronym for Define, Measure, Analyze, Design, and Verify. It serves as a systematic approach to designing and implementing new processes, products, or services with a paramount focus on quality and efficiency.


  1. Define: Clearly articulate project goals, scope, and customer requirements.
  2. Measure: Identify critical factors and establish metrics for measurement.
  3. Analyze: Analyze data to identify potential improvements and optimal solutions.
  4. Design: Develop and implement a new process or product based on the analysis.
  5. Verify: Validate the effectiveness of the new design through testing and measurement.


It is commonly used when there is a need for a significant process or product redesign, ensuring that the final outcome meets or exceeds customer expectations with minimal defects.

How does it work?

Explore the five phases—Define, Measure, Analyze, Design, and Verify—outlined in DMADV and understand how each contributes to process improvement.

When to use?

Gain insights into the optimal scenarios for applying DMADV. Learn how this methodology becomes particularly valuable in situations requiring a substantial overhaul—whether in processes, products, or services—to align with or exceed the expectations of customers.

What are the benefits?

Understand the connection between DMADV and DMAIC, another Six Sigma methodology focused on improving existing processes.

Further resources on DMADV:

  1. ASQ (American Society for Quality) – DMADV Overview
  2. Six Sigma Institute
  3. More about DMADV on iSixSigma

Access additional materials and deepen your understanding of DMADV through reputable sources like ASQ, Six Sigma Institute, and iSixSigma.

Explore more about different process improvement terms in our BPM Glossary.