Gluu Recognized by G2 as a High Performer and User Favorite for BPM

Copenhagen, Denmark – April 2025 — We’re pleased to share that Gluu has been recognized by G2, the world’s most trusted software review platform, as a High Performer in Business Process Management (BPM). In addition, we’ve received the coveted “User Favorite” badge—based entirely on verified user reviews.

These recognitions reflect the feedback and experience of real users and reinforce what we aim for every day: helping Process Excellence teams create clarity, reduce risk, and drive adoption through business user engagement.

“We’re incredibly proud of this recognition,” says Søren Pommer, founder and CEO of Gluu. “It highlights our focus on making process management more accessible and effective—not just for experts, but for everyone involved in a process.”

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A BPM Platform Built for Engagement

Traditional BPM tools often feel complex and disconnected from daily work. Gluu takes a different approach. We designed our platform to close the gap between process documentation and real-world execution by making it intuitive and collaborative.

We believe process management should be something people want to use—not just something they have to use. That’s why we focus on enabling Process Owners to actively involve business users in the design, execution, and continuous improvement of processes.

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What Users Are Saying

Our approach seems to be resonating. Here’s a sample of what users have shared on G2:

• “Gluu is very intuitive and provides a uniform way for workflow processes.”
• “It’s an easy-to-use platform to document and communicate your processes.”
• “Gluu has completely streamlined our clients’ process digitization journey.”
• “Value for money is outstanding. Super intuitive, super fast, easy to administer.”

This kind of feedback is more than encouraging—it actively shapes how we develop Gluu. Every improvement we make is informed by real-world use and direct input from our users.

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Why G2 Badges Matter

G2’s recognition is based entirely on user reviews and satisfaction scores. As such, these badges serve as valuable trust signals for organizations evaluating BPM platforms:

• The High Performer badge reflects consistent positive outcomes and satisfaction.
• The User Favorite badge signals ease of use, user adoption, and a product development process rooted in user needs.

“The ‘User Favorite’ badge is especially meaningful,” says Søren Pommer. “It affirms our user-centric approach and underscores our commitment to building a BPM platform that empowers teams to collaborate and continuously improve the way they work.”

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Designed for Process Excellence

Gluu is built with a focus on practical adoption and long-term value. We support organizations in transforming their end-to-end processes into clear, collaborative frameworks where responsibilities are visible, and improvements can happen organically.

“Many of our customers turn Gluu into a hub for their ‘standard work’,” Søren adds. “When the people doing the work are involved in shaping the process, it becomes part of how they operate—not just documentation that sits unused.”

Our tagline—“Gluu your work”—speaks to this flexibility and alignment. Whether it’s documenting a simple procedure or coordinating complex cross-functional processes, Gluu is designed to support meaningful collaboration and effective execution.

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Looking Ahead

This recognition from G2 validates the direction we’re heading—and it energizes us to keep going. We remain committed to evolving Gluu in partnership with our users, continuously refining our platform to meet the real-world needs of modern process teams.

Thank you to all of our users for your feedback, support, and trust. We look forward to building what’s next—together.

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About Gluu
Gluu is an intuitive BPM platform that empowers Process Excellence teams to manage, document, and improve business processes through active business user involvement. By enabling collaboration and clarity, Gluu helps organizations reduce risk, increase efficiency, and build a culture of continuous improvement.

About G2
G2 is the world’s largest and most trusted software marketplace. With millions of verified user reviews, G2 helps businesses make informed software decisions based on real user experiences.